Categories
Uncategorized

Optimizing Your Sales Funnel

One of the things the most successful entrepreneurs on the web have mastered is funnel optimization. This refers to the process of obtaining prospects (visitors to a website) and funneling them down to those willing and ready to make a purchase.

It’s called a funnel because it works pretty much the same way as a real funnel. You put a whole lot of stuff in the top, and it comes out in a concentrated stream at the bottom. In this case, though, you’re putting a whole lot of people in your sales funnel and getting cash out of the bottom. If only there were magical funnels that worked this way in real life!

Choosing Keywords That Optimize the Funnel

When you first develop your web property you will have some idea of what key phrases will bring in decent traffic. You might not fully understand which will result in the best profits at this point. You will use your web analytics tools to review the journey of each visitor clickfunnels review 2018 from the time they perform a search until they actually buy.

Your analytics software will show you two things:

  1. The series of clicks a typical buyer goes through before purchasing your product
  2. The search terms that actually result in a sale

With this information you can find inspiration for your next set of content. If you have found that one search term consistently converts better than another you want to aim for similar keywords the next time.

What if I’m Not Selling a Product?

This technique applies to any action you want a visitor to complete. It doesn’t matter if you want them to sign up for a mailing list, submit contact information, click an affiliate link, sign up for your service, or purchase a physical product. Your goal is to identify the steps taken by a visitor that purchases and figure out what makes them different from the rest.

The reason you should optimize this step of your funnel is simple. The majority of visitors with online commercial intent start their search with the search engines. That should be no big surprise. Since the majority of your potential customers will be coming to you from the search engines you need to do everything you can to eliminate bad search phrases and improve the best.

With your analytics software you can also see if you have content that is ranking for terms that result in no sales. Don’t hesitate to eliminate this content completely from your website. If it is bringing visitors and costing bandwidth it’s also costing you money. If you aren’t getting any return on investment (or at least breaking even) it is good business sense to eliminate it completely. This seems like a strange recommendation to many newbies, but the experts fully understand it.

Hidden Gems

As you look through the data generated by your analytics software you might find some strange search phrases. Consider each one very carefully. Is there any online commercial intent? If so, you may want to consider building content focusing on that phrase. There are plenty of valuable phrases with search volumes so low that traffic estimating tools don’t even register them.

For instance, one website owned by the author provides leads to car dealerships in Pennsylvania. The traffic estimators only register search terms for the nearest major city. Key phrases mentioning surrounding suburbs and towns have a search volume that is too low to register. With just five additional pieces of content, though, the site was able to double the number of visitors. The additional content focused on key phrases identified by the analytics software that didn’t register on the traffic estimating software.

Think Outside the Box

You really need to dig through all of the data you can obtain on your site. Spend plenty of time researching your own data. Don’t overlook any opportunities, no matter how small. If you put in the effort at this part of your business development you can find ways to make money online that others are overlooking. That’s the big secret that none of the guru’s really mention. It’s just not sexy and they can’t make money telling you to do boring things. But if you can find the discipline to optimize your funnel with good key word research it’s going to pay off in multiples.

Categories
Uncategorized

Building a Successful Coaching Business – Marketing Funnel

I’m always amazed that most coaches really don’t know how to market their own business. And I’ll be the first to admit I can remember the time when I was there, and even when I started and THOUGHT I new how to market. But I keep finding more and more intricacies that work better and better. The step I am about to show you has gotten reports from some of the coaches I have coached to build their business as hitting 20% to 70% of the prospects they touch.

A Marketing Strategy-They Will Beg You to Coach Them

There is more to marketing than just who you reach out to, how many you reach out to, clickfunnels stock price and what you say when you do reach out. What we are about to talk about is just one strategy in a bigger strategy of how you lead those you do touch through the process of getting to know you and, eventually getting them BEGGING to do business with you.

Notice something here? I said BEGGING to do business with you. We could reach out to a cold market and say something that might get 1% to 5% of them to come to you with a little curiosity and you’d be able to start down the sales path to convince them to buy. However, if we take them through the process of getting to know you while experiencing the VALUE you provide, they will eventually be begging to allow you to take the next step. And you will be in control of whether they take the next step, and the next, and the next.

Marketing Funnel

Let’s talk about a marketing funnel. Imagine a funnel. It’s wide at the top where it’s open to the world, and narrows down at the bottom.

Our marketing funnel looks very much the same, except the funnel is divided up into steps or layers. At the top of the funnel, step 1 is wide, step 2 is narrower, etc. This represents that there are more people at the top and fewer as we step down into the funnel, with your ultimate sale, your coaching at the very bottom.

I’m sure that you’ve walked along the aisle in your local grocery store and seen the little old lady at a cart, offering a sample of something. You take the sample, and, of course it tastes really good. So, you want to buy that package to take home to the family that she has a special price on, just for this one time. And, she may even give you a coupon with a discount so that, after the family also loves the larger sample you just took home, you can come back and buy the even larger package the next time. And, you also just entered your name into the mail list so they can send you further offers. You are 2-3 steps down into their marketing funnel.

Here’s how a business coaching marketing funnel could look. What you use at every level of the funnel can be tailored to what you do, what your type of coaching is, etc.

At the very top you are reaching out into the world to touch your prospective client, and hopefully you are standing where you can touch your IDEAL client.

The first step of the funnel is a freebie, a giveaway, but it has to have value, the more the better. You might be sending an email, or a direct mail piece to your ideal market with an article. You tell them “Here’s something that has typically taken a company like yours in the ___________ industry up by ___times. I’d just like to share it with you.”

Some Ideas — Coaching Marketing Funnel

You could also give that article away at a networking event, a speech at a trade show, etc. This is where you give your sample as they walk by.

After they have experienced it, always ask them to define how much value they got from that. You have to get their answer because most will appreciate the offer, but not really connect with just HOW MUCH WAS THAT REALLY WORTH until you ask them to define it. Get them to put it into dollars and cents, or a multiplier of time or dollars or their business. After they have defined that, it becomes easier for them to realize that IF they got this much from the first, simple touch, that they just might want to find out more.

Categories
Uncategorized

Can a Business Consultant Make a Difference in Your Company’s Success?

A business consultant has many roles and can help an old company re-new itself and find itself again; help founders start and develop a new venture or project; help to turn around a company fraught with problems; help a company identify new opportunities and markets; or help a company develop a business success plan.

A good business consultant has experience working in and with a broad range of businesses. An experienced business consultant has broad and narrow stroke experience and typically, twenty years or more of accumulated business experience. Having an MBA from a good business school isn’t enough. The consultant must have solid real world experience with many types of companies to be an effective consultant.

So what does a business consultant do? First and foremost, a consultant gets to know and understand your business. As the business owner, best canada immigration consultants in india you know more about your business than anyone else. For this reason, a good business consultant will take the time to learn from you, your department heads and key employees the ins and outs of your business.

The consultant then goes to work identifying problems and opportunities. Those may be certain problems and opportunities you point out to the consultant, but also a good consultant will have a process to identify problems and opportunities which a business owner has not identified. A consultant brings fresh eyes, fresh experience and an open mind to your business enterprise, providing a completely different perspective than that of someone who has been running the company for some time or someone looking to start a new venture.

A business consultant will then analyze this gathered information in order to provide solid solutions and plans for the future. Often business ownership is so focused on working “in” the business that short term and long term outlooks and strategies are overlooked and neglected. The consultant re-focuses a company’s strategies in order to solve immediate problems, while taking advantage of future opportunities. Steps taken in a good consulting process include: learn about the business; identify problems; identify future opportunities; perform analysis; provide solutions through a concrete plan; listen to feedback and adjust the plan; and implement and track the plan.

The consultant considers all company input to develop a business plan that will be effective. The consultant listens to the opinions of the company’s advisors (accountants, lawyers, bankers and other advisers). The consultant can use Delphi sessions and red teams which contain industry experts and competitive viewpoints. The consultant also listens carefully to the view points of the company’s ownership, founders, board, top management and key employees. A final business plan is agreed upon and signed off on by the company with the consultant helping to implement, track and re-work the plan as necessary over time.

When an entrepreneur is thinking about starting up a new business, a business consultant can apply a start-up analysis to determine if it is a feasible opportunity, which includes: analyze and evaluate the opportunity; develop a business strategy and model; resource audit; acquiring and leveraging needed resources; venture deployment; and getting and distributing value.

Categories
Uncategorized

Eat Healthy And Save Money With Food Storage Containers

Food storage containers help to reduce the massive worldwide wastage problem. Spoilage of food is a real problem, with the average household throwing away over two thirds of their groceries. Leftovers and unpackaged food can be stored easily in some form of food container. Having the right containers in your kitchen will reduce waste and save space. Whether you want to reheat food, store dry goods or freeze leftover meals, the containers are cheap to buy and available in several different sizes and styles.

You will be amazed at the amount of different uses a food storage container can have. Many households use them on a daily basis. The market has become flooded with different styles and designs of the containers. The containers range from very cheap to top quality. Spending more on them will give you a better quality material and seal. Having a top quality seal will ensure that the food inside is kept at its best. russian food store The bacteria and air will not be able to penetrate the container, spoiling the food.

Using the food containers often is the objective. However, they need to be safe to store the food in. There are styles with snap-tight lids; these have been proved to have the better quality seals. Reading the original packaging to fully understand the storage conditions is essential. Some items will need to be refrigerated; others can be placed in the cupboard. If you store the food correctly, you will preserve its life for longer periods of time.

Being able to portion food and store it in either the refrigerator or freezer can also make family life easier. Even when you cook far too much food it can be stored for another meal. This will cut back on waste as well as time in the future. Deciding on the purpose for the food containers will often determine the size. You can buy a selection of different sizes for various jobs. Stackable containers are incredibly helpful, especially if your kitchen is short of space.

Once you begin to use food storage containers, you will end up owning a large number of them. Plastic is the material most widely used for this type of container. It can be reused, cleaned and stored easily. Although you can buy disposable food containers, spending more will get you longer lasting ones. This will save you vast amounts of money in the long run. Disposable types may seem cheaper; however, if you throw them away after every use this will be costly. They may also not keep your food fresh, causing more waste.

Categories
Uncategorized

Virtual Reality Casino Guide

Did you ever imagine that at some point in your life you would go to a casino… without going to a casino? Yes, you read it correctly. ‘Going but not really going’ is possible with the advanced technology. When Virtual Reality (VR) first emerged, ทางเข้า ufabet มือถือ many people were uncertain on whether to applause the news or not. Some were seriously concerned, whilst others saw it a great step in technology that will help in transforming the modern world.

We have come a long way from the online casinos of two decades ago where the attempt to make casinos as more realistic as possible hit a rock due to inadequate graphics and creativity. Thanks to the available high-tech, you can enjoy games with crystal clear graphics and sound effects in popular games like slots and online roulette.

Virtual reality technology and the VR casinos are becoming more widespread and accepted by hundreds of thousands of online gamers from all over the world. Some gamblers prefer playing at a land-based casino where they are free to walk around and choose their favorite slot machines or table games over the online casinos. Regardless, you will find the VR Casinos more immersive, interactive, and entertaining.

In this guide, we explore the emergence of Virtual Reality Casinos, some of the best games you can play, the best VR casino game developers, and much much more.

What is Virtual Reality?
Virtual reality is a simulation, or better explained as an immersive computer-generated world that engages the human senses. Normally, the user must wear a VR Helmet or goggles which will take you to a virtual 3D world. The helmet is equipped with multiple LED screens and a pre-installed stereo sound system.

Since the first VR- helmet sold by SEGA hit the markets over 20 years ago, the technology has made a tremendous advancement in the quality and design of VR technology. There are four renown names which are closely associated with the VR helmets, SONY, HTC, OSVR, and Oculus Rift. These are main producers and developers or VR helmets.

It is important to understand from the start that VR technology is not only utilized in casinos but also in fields like education, health, therapy, military training, and more. But the most industry that is expected to benefit greatly is the casino. In fact, reputable sites like SlotsMillion has already paved the way for the Online Casino.

How does the VR Casino work?
As aforementioned, you will require virtual reality goggles. Once the goggles or helmet is put on, everything will blacken out before a screen appears. This is your new virtual world. The gambler interacts with the screen using a controller and of course, their hands. There is a video released by SlotsMillion Casino where viewers can witness the sweetness of playing at a VR casino.

 

Categories
Uncategorized

How Online Betting Works – The Basics

Online betting on sports, casino games and poker is very popular throughout the world. Different countries have different types of regulations from outright regulation (Italy, United Kingdom) to complete prohibition (USA, China). Regardless of the different stances online betting is still thriving throughout the world as a great recreational activity.

Online betting is very different from betting in a Casino, the main differences are the fact that you never see the croupier or bookmaker online. You are given the prices and odds directly on your computer and have to trust that the website will be fair in its dealings with you. The important thing to ufabet remember is that no matter what, if you are playing in front of a dealer or in front of your screen the odds of blackjack are the same and the chances of winning are the same

Online betting is done through different website. Before you can play on the website you normally have the chance to look at the different odds (for sports betting) at the different games available (for online casinos) or the number of players (for poker websites). Once you feel comfortable with your choice of website you must create an account and deposit your initial bankroll. Most online betting website offer different free bet or promotional offers, these offers tend to reward client that deposit with additional money to use. There are very few online betting website that issue credit to players.

In the end any betting activity is about money, the goal of any sports bet, casino wager or poker game is winning and winning big. Most players will be lucky enough to win money but some won’t have that chance. It’s important to remember that online betting and gambling is an addictive activity, it’s important to never play with money that can’t be replaced. Bankroll management is an important portion of any online betting activity. Most website will allow you to withdrawn all or some of your money at any time without penalty.

Online betting is fun and can allow you to win money if you play your cards right. It’s important to find out the rules for online gambling in your area. Online betting is legal in most countries but it’s better to never take a chance with legal matters.